A Global Opinion Research Consultancy


  Media Strategy
The second stage of Primer's consultation applies Primer's understanding of the existing opinion climate to develop a communication campaign for its client. In consultation with Primer's clients, Primer analysts establish a communication plan to be applied to informing public debate on the client's behalf. It is Primer's task to reshape public debate.

» Targeting Opinion Groups
» Lowering Costs and Increasing Message Value

PRiMeR's information campaign is structured to produce the greatest impact at the lowest cost. An information campaign is most credible when it is delivered through public information channels as hard news or editorial comment. This approach keeps costs to a minimum and increases the value of the message delivered.

» Targeting Messages
» Conferences
» Advertising Plan


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