A Global Opinion Research Consultancy


  Media Strategy
The second stage of Primer's consultation applies Primer's understanding of the existing opinion climate to develop a communication campaign for its client. In consultation with Primer's clients, Primer analysts establish a communication plan to be applied to informing public debate on the client's behalf. It is Primer's task to reshape public debate.

» Targeting Opinion Groups
» Lowering Costs and Increasing Message Value
» Targeting Messages
» Conferences

Conferences related to the client's issue are organized, and the press is invited to attend. Conferences, with high level government, business, and academic participation, not only create a newsworthy event to be reported upon, but also allow journalists to become aware of and knowledgeable about the client's issue. Conference proceedings are released to journalists to provide them with background information which will influence their present and future reporting on the topic.

» Advertising Plan


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